The course, taught entirely in English, is designed to be practical and interactive and to give students the opportunity to immediately enter the job market as professionals with the most important skills required by the new market trends in the luxury sector.

Thanks to a practical and interactive teaching methodology, participants will be able to analyze and exploit the opportunities that emerge from national and international luxury business scenarios and markets, understand the luxury sector and develop the skills and abilities necessary to implement innovative strategies in marketing, branding and communication.

Coursework explores management, economic, and production strategies for luxury brands through case studies and projects organized and directed by managers and leaders in the field.  A fundamental part of the Master Program in International Luxury Business Management is the internship program, which is offered to each participant to successfully complete the study-path.

  • TYPE

    Master Program with:

    • mandatory internship
    • fulltime
    • 450 teaching hours PLUS internship program
    • Interactive teaching methodology with webinars, special lectures and activities (itinerant classes, if in presence / guest lectures given from professional and industry leaders of the sector, if online / project work based on the industry needs and expectations)

    Training on-the-job:

    • 3 months of tutored internship in Italy or abroad

    Master Program

    • Program Dates: January 17th, 2022 - May 2nd , 2022
    • Attendance: from Monday through Friday 9:00am – 4:00 pm with 1-hour lunch break
    • Internship Program: 3 months – starting by 3 months after the end of the program.

    Classes will begin with e-learning formula in September to be face-to-face when it will be possible according to the Covid-19 restrictions. Students will have the possibility to choose to come to Florence for in-presence classes when the health emergency will be solved or, if they prefer, they will be allowed to continue their study-path online.


    In-presence classes will be held in Florence, Italy.

    The course will be held at the Grand Hotel Minerva, a first class, 4-star hotel located in Florence's historic city center in fully equipped rooms and with access to hotel services such as free WIFI and a Hotel Lounge Bar.


    The course is entirely taught in English.


    Undergraduate or graduate students and young professionals looking to become experts in the luxury industry. A minimum of B2 level of English language is required to attend the course.


    Attendance is mandatory. At the end of the course, participants who have attended at least 80% of the classes, will receive the Master Certificate in International Luxury Business Management and will have access to the internship program.


    The course is limited to 20 participants | Application deadline December 15th, 2021.

    To enroll in the course please send your CV and cover letter to We will contact you within 24h after having received your application to propose 3 date and time options to schedule your zoom / skype interview.

    3 days after the interview, you will receive a formal communication via email from the school to inform you if you have been admitted to the course.



    Participants of this Master Program will work towards developing their careers as Sales Managers, Purchasing Executives, Brand Managers, Marketing & Communication Managers, Product Managers, International Business Developers, External Relations and Partnerships Managers, of the many different luxury industries: Jewelry and Watches, Fashion, Wine and Spirits, Luxury Hotels, Travel and Leisure, Cars, Luxury Yacht and Private Planes, Arts, Electronics, etc.

  • FEE

    Course fee: € 11.000 + Current Italian VAT (22%)

    The Admission Interview is free of charge.

    If a participant is admitted to the course he/she will receive a confirmation email that includes the payment information. Should you need any additional information about payment methods, before sending your application, please contact 


    Professors are professionals and experts in the luxury business sector. A professional leader of this innovative and challenging field will give special lectures to provide participants with the most up-to-date topics and will also work closely with participants to offer their tutoring for the creation of a winning CV and the development of a focused personal project.

    The course also includes an English language class specifically designed for the luxury business sector, given by professional interpreters, translators and linguistic mediators.

    Course programme


    • History and Sociology of Luxury: the concept of luxury across the world
    • Luxury Marketing and Brand Management
    • Product and Pricing in Luxury
    • Communication in Luxury Businesses, from strategy to campaign
    • Retail Strategy and Management
    • Digital Luxury: virtual store experience, web, social media and E-commerce
    • Innovation and Sustainability in the Luxury Sector
    • English language for Luxury Business Management
    • Project work 
    • Final Dissertation



    Fieldtrips and Itinerant Classes (in-presence)

    Several trips and itinerant classes will be organized during the Master Program. These activities are fundamental for learning directly from the inside of the luxury industries and for developing practical skills to learn how to effectively manage the many sectors of this field.

    Professors will lead participants through this experiential learning system by taking them to the most well-known luxury companies in Florence, exploring all aspects, from the production system to the communication strategies.

    Being aware of the criticisms, needs and expectations of the industry is the key to being competitive in the job-market and the Master Program in International Luxury Business offered by SSML is a unique opportunity to achieve that understanding. The innovative teaching methods used by SSML professors are designed to proactively involve participants and connects them to the job-market and the entrepreneurs operating in the field.


    Special Activities and Guest Lectures (e-learning formula)

    SSML will guarantee the opportunity to learn the insights of the industries of the sector of the Master Program even with the e-learning formula.

    Special Guest Lectures and virtual events will be organized to gift participants with one of the most important learning-tool: the direct and practical experience.

    Professors, professionals of the sector and keynote speakers will be at the center of the training giving to students the possibility to learn the real necessities and visions of the industry and to be able to develop projects based on requirements of the job-market.

    Moreover, virtual fieldtrips will be organized hosting events directly inside the most important industries realities of the field.