Short course in Ecommerce Marketing and International OperationS

The course, taught entirely in English, is designed to be practical and interactive and to give students the opportunity to immediately enter the job market.

Thanks to a practical and interactive teaching methodology, participants will be able to analyze and exploit the opportunities that emerge from national and international scenarios and markets, understand consumer behavior, evaluate e-commerce marketing strategies used in different contexts, interpret the digital sector and its businesses and understand which methodologies apply to be able to provide  top quality assistance to customers.

While attending this course, participants will also develop technical tools and skills in operational management, direct-marketing, advertising and professional selling, to be able to develop strategies for both national and international markets.


  • TYPE

    Short Course, Alta Formazione



    • Grand Hotel Minerva **** , Piazza Santa Maria Novella 16, 50123 Firenze, Italy


    • 1 Month | First Edition: March 15th – April 9th, 2021 | Second Edition: June 1st - June 30th, 2021
    • 100 contact hours of classroom, seminars, and project work


    • From Monday through Friday 9:00 am to 02:00 pm

    The course is entirely taught in English.


    Undergraduate or graduate students and young professionals looking to work in the digital sector. A minimum of B2 level of English language is required to attend the course.


    Attendance is mandatory. At the end of the course, participants who have attended at least 80% of the classes, will receive the Certificate of Attendance in e-commerce and International Operations.



    The course is limited to 15 participants | Application deadline for the first edition of March 2021 is February 19th, 2021 

    To enroll in the course please send your CV and cover letter to We will contact you by 24h after having received your application to propose 3 date and time options to schedule your zoom / skype interview.

    3 days after the interview, you will receive a formal communication via email from the School, to inform you if you have been admitted to the course.


    E-commerce Marketing Manager, International Operation Manager, Digital Sales Specialist.

  • FEE

    Course fee: € 3.500 + Current Italian VAT (22%) to be paid via wire after having received confirmation of your eligibility to attend the course from our admission office.  

    If a participant is admitted to the course he/she will receive a confirmation email that includes the payment information. Should you need any additional information about payment methods, before sending your application, please contact 



    Professors are professionals and experts in the ecommerce and international operation sector. A professional leader of this innovative sector will give special lectures to provide participants with the most up-to-date topics and will also work closely with participants to offer their tutoring for the creation of a winning CV and the development of a focused personal project.

    The course also includes an English language class specifically designed for ecommerce and international operations, given by professional interpreters, translators and linguistic mediators.

    Course programme:

    • International markets analysis, E-Commerce marketing and digital sales-strategies for national and international markets
    • The context of International Operations: a global vision.
    • Analysis of customer expectations, needs and behavior in the world of ecommerce
    • ECommerce platforms and data analysis
    • Content Management of E-commerce web site and stores
    • English language for E-commerce marketing & international operation
    • Project work 

    The demand of ecommerce and operation managers is increasing all over the world? Global ecommerce is selling products or services across geopolitical borders from a company’s country of origin – normally defined as its founding or incorporating location. Products or services are sold into non-native markets via online sales and marketing. Cumulative data anticipates a 276.9% increase in worldwide ecommerce sales over the most-recently tracked period.