The course, taught entirely in English, is designed to be practical and interactive and to give students the opportunity to immediately enter the job market as professionals with the most important skills required by the global media industries.

Thanks to a practical and interactive teaching methodology, participants will be able to analyze and exploit the opportunities that emerge from national and international global media industries, understand the key-strategies to successfully enter this creative and innovative field, and develop the skills and abilities that lead to achieving real career goals.

Coursework explores all the critical areas of study to train professionals with top-quality skills in management and authentic creativity: public relations, marketing, social media management, editing, content management, accounting, team-leading, strategic planning for online or offline media, art direction, global media sociology and politics, journalism, investigative techniques and documentary storytelling.

A fundamental part, of the Master Program in Public Relations and Global Media Studies, is the internship program, which is offered to each participant to successfully complete the study-path.

  • TYPE

    Master Program with:

    • mandatory internship
    • fulltime
    • 450 teaching hours PLUS internship program
    • Interactive teaching methodology with webinars, special lectures and activities (itinerant classes, if in presence / guest lectures given from professional and industry leaders of the sector, if online / project work based on the industry needs and expectations)

     Training on-the-job:

    • 3 months of tutored internship in Italy or abroad

    Master Program

    Program Dates: September 6th, 2021 - December 21st, 2021

    Attendance: from Monday through Friday 9:00am – 4:30 pm with 1-hour lunch break

    Internship Program: 3 months – starting by 3 months after the end of the program


    Classes will begin with e-learning formula in September to be face-to-face when it will be possible according to the Covid-19 restrictions. Students will have the possibility to choose to come to Florence for in-presence classes when the health emergency will be solved or, if they prefer, they will be allowed to continue their study-path online.

    In-presence classes will be held in Florence, Italy.

    The course will be held at the Grand Hotel Minerva, a first class, 4-star hotel located in Florence's historic city center in fully equipped rooms and with access to hotel services such as free WIFI and a Hotel Lounge Bar.


    The course is entirely taught in English.


    Undergraduate or graduate students and young professionals looking to become public relations and global media experts. A minimum of B2 level of English language is required to attend the course.



    Attendance is mandatory. At the end of the course, participants who have attended at least 80% of the classes, will receive the Master Certificate in Public Relations and Global Media Studies and will have access to the internship program.


    The course is limited to 20 participants | Application deadline June 25th,2021.

    To enroll in the course please send your CV and cover letter to We will contact you within 24h after having received your application to propose 3 date and time options to schedule your zoom / skype interview.

    3 days after the interview, you will receive a formal communication via email from the school to inform you if you have been admitted to the course.



    Participants of this Master Program will mostly develop their careers as Public Relation Specialists, Marketing & Communication Managers, Art Directors, Content Strategists, Journalists, Editors, Social Media Managers, Press Officers and Curators.

  • FEE

    Course fee: € 11.000 + Current Italian VAT (22%)

    The Admission Interview is free of charge.

    If a participant is admitted to the course he/she will receive a confirmation email that includes the payment information Should you need any additional information about payment methods, before sending your application, please contact 




    Professors are professionals and experts in the global media sector. A professional leader of this innovative and challenging field will give special lectures to provide participants with the most up-to-date topics and will also work closely with participants to offer their tutoring for the creation of a winning CV and the development of a focused personal project.

    The course also includes an English language class specifically designed for the global media sector, given by professional interpreters, translators and linguistic mediators.


    Course programme:


    • Global Media Industries: History and Innovations
    • Marketing and Communication in the Global Media Industries
    • International Media Industries & Cultural Markets
    • Children and Media Industries
    • Gender, Media & Culture
    • Strategic Content Writing
    • Social Media Management
    • Public Relations
    • Partnerships and Joint Projects Management: The Power of Branding
    • English language for public relations and global media studies
    • Editing lab
    • Cross Cultural Communication Webinar
    • Basic SEO Lab
    • Project work 
    • Final Dissertation



    Fieldtrips and Itinerant Classes (in-presence)

    Several trips and itinerant classes will be organized during the Master Program. These activities are fundamental for learning directly from the inside of the global media industries and for developing practical skills to learn how to effectively manage the many sectors of this field.

    Professors will lead participants through this experiential learning system by introducing them to the most important Italian global media industries and giving them the opportunity to learn through case studies.

    Being aware of the criticisms, needs and expectations of the industry is the key to being competitive in the job-market and the Master Program in Public Relation and Global Media Studies offered by SSML is a unique opportunity to achieve that understanding. The innovative teaching methods used by SSML Professors are designed to proactively involve participants and connect them to the job-market and the entrepreneurs operating in the field.


    Special Activities and Guest Lectures (e-learning formula)

    SSML will guarantee the opportunity to learn the insights of the industries of the sector of the Master Program even with the e-learning formula.

    Special Guest Lectures and virtual events will be organized to gift participants with one of the most important learning-tool: the direct and practical experience.

    Professors, professionals of the sector and keynote speakers will be at the center of the training giving to students the possibility to learn the real necessities and visions of the industry and to be able to develop projects based on requirements of the job-market.

    Moreover, virtual fieldtrips will be organized hosting events directly inside the most important industries realities of the field.